13 Ways for a Small Business to Drive Leads


Last Dreamforce, I had the awesome opportunity to speak with other marketing leaders about lead generation and digital strategy.

This video (below) shares 13 tips to drive leads for SMB. I’ve also included a quote below from my portion, which focused on how to do digital competitive analysis using SEO tools.

Lead generation presentation

Just because your business is small doesn’t mean you can’t compete with bigger, more established companies. Use re-targeting and geo-targeting to saturate audiences that have hit your website to make you company seem bigger than you really are.

“Spy on your digital competitors.”Rachael Fishman, Sr. Analyst, SEO & Acquisition, Salesforce, @rachaelfishman